We’re on a mission to make gardening easy and accessible to everyone
Introducing Sproutl
Shop the UK’s best independent garden and outdoor living brands, all in one place.
We bring together thousands of curated products from the country’s finest garden centres, independent shops, nurseries, and emerging young brands. Easy to search. Quick to shop. Delivered to your door.
Whether you have a tiny flat, a small courtyard, or 10 acre garden, our ambition is to demystify gardening. Who cares if you’ve never planted anything before? This is gardening made easy.
And to make things even easier? You’ll find a selection of exclusive Sproutl Collections on site. From a step by step Front Door Makeover, to room defining Kew x Sproutl houseplants, this is the modern way to garden.
Who are we?
Sproutl sprung to life in February 2020, when our co-founder and CEO Anni Noel-Johnson wanted to plant her small London garden but couldn’t find anywhere that delivered all her gardening needs from phone to door in a swipe.
She joined forces with her former Farfetch colleague, Andy Done as CTO, to make gardening easy and accessible for a new generation. Award-winning creative director and author Hollie Newton joined us as Chief Creative Officer with former CEO of South Africa’s largest food delivery marketplace, Devin Sinclair, coming on board as our COO.
Together, we’ve built a diverse, passionate, hardworking, fun and humble team of 35+ people working to help the nation #PlantSomething. We value taking ownership, being courageous, measuring our impact, bringing clarity, seeking different, serving our communities and always being a good egg!
Making Gardening Easy
From our aftercare and learning hub, to our jargon buster, we want to help you demystify gardening.
That’s why we launched Sproutl Collections, which offers a 'few swipes' solutions to the most common gardening problems.
The four exclusive, trend-led ranges cover everything from framing your front door with the perfect trees and pots to creating instant impact and nailing the latest houseplant look, together with a compost calculator so you get just the right amount of peat-free soil for your pots.
Our Partners
Fun, diverse, and inspirational, our partners are just as eager to invite new people into the world of gardening as we are.
We’re proud to work with some of the UK’s leading garden centres, such as Polhill, Fakenham, Tates of Sussex, Hayes and Rosebourne, alongside premium gardening brands Sarora Knots and Herboo, and leading nurseries like salvia specialist Middleton.
Kew x Sproutl
In April, we launched a strategic partnership with the world-famous plant science institution, Royal Botanic Gardens, Kew.
Alongside Sproutl becoming an official stockist of Kew merchandise, the partnership includes the launch of exclusive co-curated 'Kew X Sproutl collections', which combine Sproutl's technology platform with Kew's vast scientific and horticultural expertise bringing Kew plants directly into people's homes for the first time.
A positive impact
Sproutl is motivated by having a positive and meaningful impact on the world and with those with whom we work.
We commit to using sustainable packaging, minimising plastic and restricting compost sales to only peat-free.
We believe
People don’t grow plants.
Plants grow people.
That’s the way we see it.
From the moment you first put your
fingers into soil.
Your life changes.
Mind calmer.
Body stronger.
A little spot to call your own.
At Sproutl, we believe that gardening
should be open to all.
Who cares if you’ve never picked up
a trowel before?
This is gardening made easy.
To us, a garden can be as small as
a windowsill
Or a tiny rented patio.
(Though a 1 acre plot is fine by us too.)
Your first wonky carrot.
Sweet peas in a jar by the bed.
This is life-changing stuff.
A lifelong love affair between you
And nature
That starts the moment you
Plant something.